Spokes person Edison Chen explaining the concept of Absolut Nights.


Absolut vodka was established in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. Now it’s the third largest alcoholic spirits brand in the world and is sold in 126 countries including China.

Based on this, our sister agency Tomorrow China were asked to work closely with the Absolut team to improve their strategic communications for the brand campaigns in China. Being a Swedish company and having feet in both cultures placed Tomorrow’s team in the perfect place to bring new insights and ways to approach the consumer – target group millennials.

Absolut Nights – a concept tying together the Absolut brand with the adventure of late nights on a platform that sponsors and documents a curated winner’s night out.

Currently they are on a new phase of exciting developments for the brand that will make some real standout moments in 2017.

*For those less acquainted with Edison Chen, more details here.