Farming is hard work. Even today. Quicke, a world-leading manufacturer of tractor equipment, wanted to reposition their brand for the modern farmer. Since big data has a big role to play in maximizing a farm’s output – Quicke’s products and services aim to usher farms into the digital age. Helping farmers work smarter, not harder. Our message was precisely this. 

Work smarter. Not harder.
Hilanders devised a brand strategy covering visual identity and various applications for communicating Quicke’s new position. We launched a new web platform, design, and implementation. In conjunction with a new range of IoT-based services and products. Focusing on the benefits of digitisation on farms, Quicke is going beyond tractor front loaders and into an offering that’s loaded with intelligence.